Martin Belam, user experience lead, the guardian
77 per cent of visits from Facebook to guardian.co.uk were one page
Create app as social reading experience
Faces of friends = engagement?
Opt in alterntaive way of doing it
Triggers “frictionless sharing”
Uses guardian open platform api – made rapid development easier
Seen some people really rail against it playwert tweet<<
50-60m users monthly using website
800m+ on Facebook so why not go for that environment
5.7m installs of app
Demographic of app audience is 24 and under
Loveit/hate it over 25/ in user testing didn't install unders didn't read tandc before installing
Gives archive content 3/4 million times in last 5months sparks over 100 new comments in Facebook and 1400+ likes
Any story can become a landing page but need to authorise it
Facebook motto move fast and break things - and they do.. Forces us to work at their pace - had to move at lighting speed
Video working well
Keep revenue as within iframe a revenue opportunity for us
@currybet
Chris Hamilton, social media editor, BBC news
@chrishams
Three core accounts bbcnews bbcworld bbcbreaking
Previously feed driven
Introduced editorial remit with focus for each of accounts
Focussed on quality of tweeting building on automated headlines and not just repeating it
Consistent tone
Adding value - live,video, pix, graphics, interactives and reweeting of correspondents and programmes
Looking at engagement metrics rather than follower metrics
Using hashtags and usernames to ensure part of network
Two tweets of last year -
tsunami spread warning and Fukushima
CERN and Eiffel tower lighting bolt
Japanese earthquake
Tom Watson from Leveson
Woman caught being racist on tram #mytramexperience
Kim Jong il dies
Gary Moore thin lizzy died
Amy wine house died
What next?
Workflow
New newsroom and workflows being investigated
New priorities for news gathering
Google plus
Set up on day one of brand pages, most followers relatively high engagement and quality is good
World have your say been using hangouts well
Facebook
Range of activity - world news channel BBC hausa BBC London doing well
Seven out of ten most shared pages
Share ability interactivity and playfulness
Big plans for Facebook
Nate Lanxon, editor, wired.co.uk
Spent a long time ignoring Facebook, just using rss and concentrated on twitter
Created photo of zuckerberg to force him to use Facebook
Gets passed around team to whoever is in charge of managing page - passed to intern or whoever else is responsible
Interaction means people see more of your content picks up on point of Francois Nel
Doesn’t drive traffic but is more about behind the scenes stuff
Five pictures of window sill, bizarre stuff that PR people send in
Other day ceiling fell in and did very well on facebook
Post on Facebook going public did less well
Image of new cover got lots of feedback, SOPA and ACTA stories didn’t get as much liking or conversation
Decided as a result of this that our Facebook page was about driving wired to fans and not the other way around
Massive traffic from site sharing to Facebook and not from the wired Facebook page
I redesign share button goes to top – seen that people share from headline and pic without always reading all the content
When do they want to see the backstage content – were posting at worst times eg 930am =bad evening and Sunday is good
First thing
Lunchtime
3pm
530pm
Sometimes in evening and weekend
Wow look at this does better on twitter
Facebook is fan club for content rather than place for comment
Getting rid of comment for Facebook comments
Roadrunner records posted lottery ticket – if you like this you’ll get cut of profits if we win
People want to see some cool stuff and want to win millions – Nate Lanxon on Facebook
Twitter is like referral site – have a look at single content and leave but Facebook visits seem to stick around longer
Darren Waters MSN
Started simply
For MSN managing incredibly complex conversation
How do we manage conversation with a small number of people
One of things we have to do is make a profit so we have to be very specific about how we engage
>> insert image
First head of social
Social contracts for channels – documenting what we know and moving from guesswork
Using homepage to direct people to conversations on Facebook
Best practice sessions for teams – ask right questions and remove bots where it makes sense
Understainding audience rhythms
Consolidating accounts
Facebook up 20 per cent
If people engage with us on soc media visit us 5x more often and spend 7.5x more minutes per visit
Introduced recommendations module
Tapping into what is trending on social media
We need to make social woven into the fabric of our site
It needs to be part and parcel not stuck in a social toolbar
Human tweets vs bots
When journalists tweet vs brand getting 10x response being human is mantra for us
Live plus multiplatform form plus social – engaging users
multiscreen social focus
Focus on social participation
Develop tools which help make sense of noise of soc media, real intelligence which helps us find value
Create journalism that matters to people
Using bing to spot trends in coming months new products will be introduced
Combine intelligence
Social skills
Aggregation
>>>questions
Tools and monitoring
Darren using Facebook insights. Social dashboard powered by insights api used by colleagues in Us. Need to educate colleagues about what works and why it means something works or doesn’t
Martin uses Facebook insights but iframe means can use omniture for the site content shows interactions with content 15000 comments on website same number on Facebook, so double d conversation
Chris insights and other tools working through
Nate – manually posting so can look to what is doing well. Uses faebook insights, google analytics – would love to see them come together
Kevin – Al Jaz uses chartbeat
Q: older demographic uses different tools eg twitter LinkedIn
Chris get human, what can you offer that other people can’t ?
Martin LinkedIn is social media dark horse that we are missing
Nate gear content to the network. We post lighthearted content as quicker, more serious stuff on twitter
Klout? Useful to show peers but not convinced by what it is (Darren)
Nate as measure not really clear – number of followers seems to be better indication but not the only thing
Martin – look at way community managers create lists of who is important
Influence vs engagement