Talking about different tools and ways to get future content on devices
Page turners require third party unless you make own
Digital replicas pro cycling looks great “on glass”
Multiplatform opportunity
Sneers from tech colleagues – not for you. Would do it in word if customers want it
Scale achievable and affordable
Quick flag in the ground to show future were there
Marketing research or JFDI – digital replica allows you to get it out ther
Get out and learn
Minus
Seen as poor relation by development colleagues
Not completely automated
Still cost involved
Not able to sell advertising solutions out of the box
Manage reader expectations
Need to be 1.4 PDFs
Smart effective first step
Best way to deliver scale
Interactive editions using woodwing
T3 wired project, gq, guitarist deluxe
Making own solution too
Great for iOS as people buy them
Good conversion
Developer friendly
Clients love it
Naturally bring in multi-channel content
More chance of apple promotion
Get conversion from Sampler to subscription
360 degree publishing finally makes sense
Not necc higher price point
Extra device = extra work
Hd edition = hd content
Sexy, expensive, the future
New readers out there don’t think about cannibalisation