Liz Heron New York Times
Talking about effect of social media gives example of President Obama engaging with people on Google+ hangout http://www.huffingtonpost.com/2012/01/30/obama-google-plus_n_1242816.html
Over 400 journalists on twitter 50 have subscribe Facebook
Collaborative projects
2011
Arab spring Japan riots
Occupy
Used twitter Facebook tumblr to diversify source and ask provocative questions of our readers
Still questions aggressively and sceptically while on social networks
Gone from being social evangelists to being in demand
Storyful for verification
How do we distinguish ourselves, how do we make our social media projects deeper and more meaningful to our readers ?
Decided to invite readers to guide reporting in real time
They can tweet #asknyt asking for real time fact checking
The tweets can be voted on
Rebuilt live blog to become second screen
During primary nights twitter moves onto home page to make coverage more live
Built from lists built in advance
Also put up reader tweet responses
Approach being followed by per news organisations
Analysis of news media tweets metaliveblog using storify
Facebook and google plus to give direct coverage to the people providing coverage
Host social media chats to find out about readers while they find out about the paper
30min video handouts
Hour long Facebook chats
Keep innovating and keep moving forward
Social journalism
The #iconomy human cost of apple project
Project title that sums up well and becomes “hashtag science”nhelps crowd source and reach audience that don’t normally read nyt
Second #iconomy put out mandarin version and then translated comments back for English speakers
How do you take advantage of all these new social media platforms while having time to sleep?
What can we bring to the platform that distinguishes us?
Facebook more conversational and full of ordinary people
Foreign correspondents and how we live desk being encouraged to use as FCs have global audience
Hwld used to cover story on students and depression – got lots of high quality responses
Google plus – flummoxed at first
Deep discussion and video hangouts
Get reporters to jump in the comments
Tumblr and quora being used too
1 be strategic
2be different
2 strive for meaningful interactions
don’t be content to skate on social media surface