Paywalls: shall we try to make them more attractive than the Berlin Wall? » malcolm coles
Malcolm has done a nice little look at the experiments going on in Johnston Press and what that means for the customer – importantly from the value for money point of view.
He says:
Sadly, a quick glance at paywalls shows that publishers – and Johnston Press in particular – need to massively improve the way they promote the benefits of subscribing …
Well worth a read
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