links for 2009-12-07

Better make it look good if you want people to pay…

Paywalls: shall we try to make them more attractive than the Berlin Wall? ยป malcolm coles

Malcolm has done a nice little look at the experiments going on in Johnston Press and what that means for the customer – importantly from the value for money point of view.

He says:

Sadly, a quick glance at paywalls shows that publishers – and Johnston Press in particular – need to massively improve the way they promote the benefits of subscribing

Well worth a read