Paul Bradshaw has unveiled what he believes to be the worst example of newspaper video – Reading Evening Post’s 60 second news.
It’s well worth a look at what is going on here, the poor reporter has obviously just been stuck in front of a video camera and told to read off the autocue – he looks like a bunny in the headlights.
Both Paul (UCE) and Andy Dickinson, from UCLAN, have been highlighting the problems associated with the big companies just jumping on to the bandwagon.
Andy has done a couple of very funny cartoons on this – well worth a look.
It’s a salutory lesson for any ‘print’ journalist looking to get ahead in an increasingly online world.
(This is a repost, lost the one last night due to a technical problem – sorry folks!)
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